Τhe first machinery shop in Heraklion was established at the beginning of last century (1910) by Choumerianos family. Using basic technical means and tools the family constructed generators in order to cover the need for electricity at villages, olive oil mills and other machinery necessary in agricultural activities. The machinery shop remained there until 1941 when it was destroyed during the Second World War. It reopened  at a close area in 1945 using the tools and remaining metals of the war as main production material.

Miltos Choumerianos, 3 rd generation child started his own business in 1970s and up-to-date he continues the machinery construction with his sons Alexandros and Miltiadis. They are both executives at the business with specialization at design and construction of machinery that offer ecological and cost effective solutions for domestic and industrial use. Traveling abroad, attending exhibitions and visiting museums brought the family close to new technologies in olive oil production based on the knowledge of the past. The supply of a small cold press olive oil mill and the first attempt to produce olive oil was in 2016. After 2 years of intensive occupation with the cultivation, collection of olives and olive oil production since 2018 the final product ph.έλαιον (ph.elaion) consists an olive oil of higher quality than the average of international samplings.